Many people believe that they can easily get away with doing their digital marketing themselves. However, the argument for calling in an AdWords Consultant is pretty staunch, particularly if you are awfully close to your own brand, which is not always a good thing.
Why would someone else do better than me?
They are trained to find the most salient selling points, no matter what brand, or even industry, they are commissioned to assist with. Modern marketing has led us to a point where there is no longer a one size fits all solution to sell a product or service -- bespoke is the name of the game.
If you try to wing it on your own, you might find that you become impatient, that you stick to the resources you know, or that you “overdose” on your own brand, which is not a constructive space to be in.
Am I Doomed if I Try it Alone?
Doomed is a bit of a dramatic word, but unless you know your way around Google AdWords, you might find that you get way more than you thought you signed up for by trying! It is exceedingly difficult to break into the world of AdWords as an inexperienced user, and that is the point where the services of someone who eats, sleeps and breathes AdWords comes in handy. Alone, you could pootle along forever while trying to figure it out. A pro knows exactly what to do when you need to expand your audience.
What is the single greatest benefit to using a pro?
Listen carefully: you spend less money! Using the insights of an AdWords Consultant allows you to bypass unnecessary spending and experimentation time, meaning that you not only get the show on the road faster, but you also have the advantage of someone who can identify the areas of your campaign where your money will be better spent.
What do want most out of an online campaign? Clicks, of course! And to get those, you need to target your campaign towards your target audience. Combine this with copy and design that makes your brand stand out in a flooded market, and you have the recipe for a successful campaign right there.
The Bottom Line
Targeted visitors to your site is the single most effective way to get the most out of your digital marketing. And the costs involved are not as bad as many would make you believe. Some suppliers will prefer to work on commission in addition to a flat fee, and the commission structure can range quite a bit, depending on the overall budget and requirements.
Although it will cost you a bit more at the outset, you will be in a position where you need to pay careful attention to your finances, but this is the case with any kind of outsourced assistance. This is the classic example of spending a little to get a lot, but if you plan well upfront, it is possible -- even for ongoing engagements.