While your website is the cornerstone of any online business, you need other social media accounts to get people talking about what you’re doing. One of the best ways to do that is with an impressive Twitter header photo.
Twitter headers are meant to stand out against all of the other tweets posted by similar firms and brands. They offer a chance for you to grab people’s attention and entice them into reading more about your company.
The Perfect Twitter Header
So how can you create a stand-out header for Twitter? Here are some tips for doing just that.
1. Be creative.
There are some very simple rules that must be followed when it comes to Twitter header size. For one, the image has to be exactly 1400 x 425 pixels. It can’t be too busy since it’ll prevent people from reading text. Plus, you need to figure out where your logo will go on the picture.
However, given all of those guidelines, there’s still plenty of room for creativity within them. You can do just about anything as long as you know that they’ll fit into the size requirements. If you want to get some inspiration by looking at other Twitter header samples, you can do so. Just make sure that you’re not copying someone else’s work.
2. Show off your brand personality.
It might seem obvious, but one of the best ways to get people tweeting about you is to make sure that your Twitter header image portrays a familiar brand personality. A lot of startups try to be silly, friendly and casual when they’re just getting started.
Unfortunately, keeping up with that tone can overwhelm new clients or alienate potential clients who don’t understand the quirky humor. So think about what sort of image you want to portray within the brand framework you’ve already created for yourself.
3. Go big on the text.
One thing not to do with your Twitter header is to have too much going on in it. The best way to use the limited space is by using a very large font with a very light color. That will ensure that people can read what you’ve written.
And since there isn’t a lot going on in the picture itself, they’ll have a better chance of actually reading it!
4. Consider using GIFs or videos.
Animated GIFs are an excellent way to grab people’s attention if your header image doesn’t really do enough to attract them. However, before you go loading up Twitter with moving pictures, ensure that you’re not straying too far from the brand personality discussed above.
Animated content provides a great idea of who you are as a business, but it needs to maintain consistency with your overall style. Videos aren’t as commonly used for headers as GIFs because most social media networks have a limit on the amount of data that can be uploaded with each post. However, if you’re looking to really stand out, you should consider using one.
5. Make sure your color scheme is right.
The last thing to keep in mind when designing your header picture is its color scheme, more specifically, how your text will appear next to it.
A standard black font won’t show up very clearly against a black Twitter header background, so make sure you use something lighter like gray or white instead. If you want to go for multiple shades within the same image, be sure they are all relatively close in hue. Doing so will help people distinguish between them with ease.
Keeping these tips in mind when designing your next header may seem like a lot of work, but as more and more companies turn to Twitter as a marketing platform, having an eye-catching image is going to be vital.
6. Tease with captions
One way to attract customers’ attention is by creating captions under the photos you tweet. It helps in giving short descriptions about the product or service available in one blog post. You can also provide links at the end of these tweets if there are specific pages on your website where the product or service you are tweeting about is available.
7. Show off your personality.
If you are a dog lover, designer or have an interest in something unique, show it off with your Twitter header pictures!
If people can associate you with the things you love, they will feel more connected to you. It will also give them more insight into your personality and who you are as a person, which can help make for better relationships with your followers.
8. Keep up to date.
When you update your header image, be sure to change it everywhere on social media, like your LinkedIn banner, so that it matches the branding of your website and other accounts. It’s a great way to ensure consistency across all platforms. This will help people easily recognize you as an authority in your industry.
Now that you know the best tips on making the perfect Twitter header, you can check out Venngage. The platform has everything you need to get started on designing your Twitter header template.
Sign up today!
