As a blogger, you have the opportunity to express yourself while expressing your passions through the platform. It is also a chance to have a positive impact. You can share your knowledge by blogging and earn some income. That said, having good writing skills is not enough to maintain a successful blog. It would help if you started your blog on a proper foot. It will save a lot of time, money, and hassle.
Consider taking a step back, reflecting, and determining where you are going wrong if you wonder why your efforts are not paying off. Let us look at nine blogging mistakes for beginners that you need to avoid at all costs.
The Common Mistakes
1) Being Unclear on your Target Audience
In most cases, bloggers often write on issues that interest them. But have you ever wondered whether your readers care most about those issues you write about, though? Some bloggers do not think about their audience when writing. However, if you are writing to enhance your brand image, expand your network, and monetize your blog, you need to have a target audience in mind.
When producing material for a business blog, keep in mind that you are writing for a specific audience, not for yourself. Therefore, content must be consistent in representing your brand and must fulfill your audience’s expectations of your brand for it to succeed.
2) Failure to Secure your Blog
It is worth noting that some platforms are safe. Others, on the other hand, are not. It would help if you never overlooked the security of your site, regardless of the circumstances. Readers love secure websites, plus it has a huge impact on your SEO efforts. You can ensure security by getting an SSL certificate to convert your site to HTTPS.
This will encrypt the communication exchanged between the web browser and the client-server. SSL certs come in varying kinds and at different encryption levels. If your blog does not include purchases, you can go for a single-domain domain validation cert. Ensure that you buy your certs from a reputed Certificate Authority. Comodo is one such reliable name in the cybersecurity product market. You can buy and install a Comodo SSL certificate to secure your domain. As a result, you will attract more readers and avoid security warnings when they access your blog.
3) Failure to Engage your Readers
Is a comment section necessary on your site? There are surprising amounts of bloggers that do not value the comments section. Blogging is a two-way street, not a one-way road. As a consultant, you blog on behalf of your clients. One of the most enjoyable aspects of blogging is communicating with your followers.
One of the biggest blogging mistakes for beginners would be to ignore these comments, as this would result in a loss of trust and a negative impact on your readers. Instead, be yourself and respond to comments on your content in a genuine manner. It demonstrates that you are paying attention to each comment and that you value their thoughts and opinions.
4) Lack of Consistency
New and fascinating information is what readers want to read. Unfortunately, your readers will become upset if you post irregularly, and they may eventually decide to quit following your site. As a result, your site’s ranks may drop.
Creating new material requires a regular time commitment. Blogging can be passive income, but it does not mean you should expect to publish a few blog pieces a year and miraculously gain a massive following. In other words, a new blog post helps your business be discovered, and better content enables you to establish relationships with your audience that lead to word-of-mouth marketing, sales, and brand loyalty.
5) Going for the Wrong Topics
When it comes to readers and search engines, great topics are crucial as they serve to:
- Tell people what the article is about.
- Attract readers and the intended audience to click on the article.
Choose your blog subjects carefully before writing your first article. More than that, make sure they are relevant and beneficial to your target audience.
Every blogger should always keep in mind that readers browse through blogs to find answers to their questions. The topics should answer the audience’s questions and further persuade them to make purchase decisions. Intensive research on the topics can help to bring up various blogging ideas for beginners.
6) Copy-pasting other People’s Content
Google does not love duplicate content. However, duplicate content is one of the most efficient ways to minimize the number of visitors your site gets from search engines. It is important to remember that the same material does not merely refer to content that another person has already published. It can also mean republishing your content.
Content that educates, guides, entertains, and influences readers is preferred by Google for websites to be listed on the search engine. This is because it improves search engine results and generates organic traffic, therefore, increasing visibility. It is thus important for bloggers to slow down and put in their time to compile content that resonates with their audience.
7) Poor formatting of the Blog Design
It is practical, as the saying goes; first impression matters. The outlook of your blog can either attract the reader or send some resentment. Bloggers should always remember that short sentences are easier to read and are more preferred over long sentences.
To break up big blocks of text, use bullet points, lists, headings, and subheadings, and add white space for visual relief. Your posts should be easy to understand. Stick to a straightforward layout, legible typefaces, and complementing colors to avoid overwhelming the reader.
8) Not Citing Sources
Citing sources is important writing practice, common decency, and you could get into trouble if you do not. Citing research findings and statistical data not only protects you from unintended plagiarism but also adds credibility to your comments.
9) Ignoring an Email List
Bloggers can benefit greatly from email marketing, which is a powerful instrument. Use email newsletters to send out updates and alert your subscribers about new blog posts while building relationships with your readers.
Using an opt-in form, you may encourage users to sign up for your email subscriptions. Your blog’s homepage, contact page, and about page are all good places to put these links.
Blogging is one of the best ways to put your opinions out there and even earn some cash! But it is not as simple as it may seem. New and experienced bloggers should avoid some common mistakes to have a great relationship with their readers and grow their blog.